I always preach to clients that less is more. Nobody ever listens to me (why would I know what I’m talking about, right?), so I figured what better venue to exercise this philosophy than with my own work. For 2010, I am simplifying the overall identity for Slide Style™. I don’t think it will open any client’s eyes to the ‘less is more’ idealogy, but at least it will give me a chance to push the direction for myself.
In lieu of the new year, I decided to give the site a once-over with some new graphic elements and increased functionality. Since my pursuit of a career in professional drifting has long-since expired, I wanted adjust the main navigation to focus attention toward my artistic abilities.Special thanks to Carlos Richard for the photo in the main header!
2009 Motion Graphics Reel from Andy Sapp on Vimeo.
My 2009 reel showcasing my motion graphics efforts. Short, sweet, and right to the point. EnjoySoundtrack: Motor by SebastiAn
A quick design I made for a short-run of eight-page flyers. These thank you cards will go out with every Slide Style™ order.
Another logo design that saw MANY revisions and explorations. The final version was found in the second set of variations… the first and third sets being drastically different from this batch – but altogether vital to the creative process. Further proof that your first idea is not always your best.
A new sticker design I just finished up. Over the years this has become my mantra. Keeping drifting fun is something that is INCREDIBLY important to me. I felt stickers would be an appropriate way to spread the gospel.These black/white/red on clear stickers should be back just in time for the holidays… and will be available on slidestyle.us.
This logo underwent a TON of revisions. Overall, I’m quite happy with the symmetry and overall balance of the final iteration.
A Soiree in the Hamptons. from Andy Sapp on Vimeo.
This video is collaboration between myself, and Will Roegge. Will shot all of the footage last November at a secret invite-only event in Nashville. His amazing edit STILL ranks as the most viewed drifting video on Vimeo. I wanted to try and focus on a different aspect of drifting with this video. I wanted to peer into what really makes events like this so special: the people.The DriftMechaniks crew has an amazingly strong bond. It may sound cliché – but we are a family. Truth be told… it doesn’t really matter what we’re doing – we have the best of times when we are all together. That is what I wanted to explore with this video: the family and friendship we share at these events. If you take that camaraderie away… then well… it’s just… drifting.BIG thanks to Mr. Roegge for flexing his creative genius behind the lens, and allowing me the privilege to work with the footage!Hopefully you enjoy this look at what I feel is a more intimate side of this crazy sportIf not… please return to taking drifting way too serious and continue not having any fun. EVER.
Some still frames I’ve been wrenching on from a collab project with Will Roegge. Will shot a TON of footage at a super-secret private event last year. It has taken me forever to get around to this footage… but I am super-stoked to be working on it. I’m trying to explore some new avenues with this video, and I’m pretty exited about the progress!
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The shirt I designed for our demo at the Motorsport Nationals. When it wasn’t pouring insane amounts of rain, we sold a lot of these tees. If only we had the insight to make raincoats. :P
If you’re interested in picking one up, they’re available over at Slide Style™.
I had the opportunity to design all of the ‘Hero Cards’ for the Motorsport Nationals autograph sessions. I put a lot of time into these cards, and wanted them all to be slightly different… while maintaining a cohesive feel that I developed for the flyer. Like the flyer, I wanted the design to feel vibrant with energy to help reflect the chaotic nature of the sport.
Big thanks to Cody for taking the profile pictures, and to Panda and Alex for coming through with action shots of the cars!
We will be down at Atlanta Motor Speedway this weekend for a drift demolition at the Motorsport Nationals. If you’re in or around the Atlanta-area… come on out and watch us destroy our Yokohama ADVAN Tires!I had the honour of wrenching on most of the print-collateral for the drifting portion of this event, and I think it turned out killer! I wanted the flyer to be packed with energy, and be something nobody in their right mind would throw away.
I teamed up with Southeast Drift to produce some more ‘Trophy Decks’ for the end-of-the-season “South East Drift Challenge”. Taking cues from BH Design’s killer bear motif… and following my idea from the last set of SEDC Trophy Decks, I made the decks piece together to form a giant image of a bear. Overall I’m very pleased with these.
The revamp of the Slide Style™ site is finally complete, and live online. A lot of work went into this site, and I like it a LOT more than the old version. It looks a lot cleaner, and much more polished. I think the catalog of products looks awesome. I have some more items to get up on the site… but for the most part, she’s full-steam ahead.Take a look, buy something, and support American drifting!
