With a MASSIVE effort behind it… The 2009 Advanced Armament Corp. catalog is finally complete. This project was an immense undertaking, and I am very glad to see it finished. I have been wrenching on the design, layout, and revisions for months. I’m VERY pleased with the result, and extremely proud of the final product.[kml_flashembed fversion=”8.0.0″ movie=”http://www.andysapp.com/clients/advanced_armament/09_catalog/catalogue.swf” targetclass=”flashmovie” base=”http://www.andysapp.com/clients/advanced_armament/09_catalog/09_catalog” publishmethod=”static” width=”695″ height=”296″/]rn(Click and pull the pages)If you would like to see the catalog in more detail, click here to download a PDF version.
A sneak-peek at the 4-page spread I designed for S3 Magazine covering DMGGMASD. Keep an eye out on newstands in January.
The world is not ready.
I came across these cool press kits I designed and had printed for SEMA back in 2006. We were looking for some company backing to help offset the cost of the documentary. I threw these press kits together extremely fast to make it back from the press in time for Vegas. Two years have passed since then, and now that I’m looking back on these… I think they turned out to be a slick piece of collateral.
The press kit starts out with a brief synopsis of what the project was about, and what our goal behind it was.
It talked about media partnerships, and what we had to offer as a marketing platform.
It overviewed unique impressions through all media outlets, and discussed partnership options for sponsorship.
Lastly, a DVD of the 1st teaser trailer was attached to the back inside cover via a cool gel disc holder.
Off all the prospective partnerships… the only one to step up and show faith in what we were doing was Exedy Racing Clutch. Most of the other companies were either turned off because of the street-drifting in the documentary, or fell under the “all talk, no action” clause that seems to plague the industry.
Regardless, these press kits are very cool, and will be something I will cherish forever. To me, these still mark the beginnings of this project… and are a small part of a larger picture of what this project later became.
I put together a rad flyer for Unnatural Inc’s Drift Invasion series. I’m always down to help the grassroots guys… especially when it comes to promoting grassroots drift events. If you’re in the Portland area… definitely check out Unnatural Inc. and support their series.
I put together a killer full-page advertisement for Advanced Armament Corp. AAC holds a yearly silencer-only shoot… encouraging other manufacturers, enthusiasts, and novices to come out and learn/share/experience the benefits of supressed shooting. The concept behind this advertisement was to make the shoot epic and unforgettable. Movie posters (when done right) are both… leaving you with the initial and lasting impressions. I used a wide variety of images in the final composite… including several images of cars on fire from last years shoot, destroyed Iraq, and more.
Design-wise, I stepped way out of my comfort-zone (in several ways) with the 3rd issue of Wrecked Magazine. These three spreads illustrate some of the different typographic, illustrative, and layout styles I put into the latest issue..
What started out as a random experiment in typography ended up landing itself as a new deck for Slide Style™.
I can’t wait to see these printed on wood.
After the deck was designed, I implemented the style into an ad appearing in Wrecked Magazine.
Not only did the guys at S3 Magazine allow my car to grace their cover… they handed the layout and retouch task off to me. Overall, I’m very pleased with the result! Big thanks to Dosa Kim for the sick firebird illustration on the hood! And to Carlos Richard for the photo for the cover!!
The original photo:
I finished up the final cover for Slide America! This is the final artwork to appear on the DVD that drops in next month.
This is one of the oversized prints I’ve been working on. This will be one of five printed on silk for display at the M5 launch on October 22nd here in Atlanta.
Here is a proof of one of the poster layouts I’ve been working on for the world-wide launch of the M5.
