KILL OR BE KILL 2. from Andy Sapp on Vimeo.
The long-awaited follow-up to the first installment. This video continues the horror-inspired, theatrical slow-motion – while trying to keep the “sequel” status from collapsing into common franchise stereotypes that the horror genre is known for.Principal photography for this project was plagued with technical difficulties from the start. Cameras falling off cars, HDD cameras shutting themselves off before every run, lens issues, focusing problems… it was all there. While this video didn’t quite live up to my personal expectation and original creative vision… it did turn out well.
The sequel is finally complete. No one is safe
I came across these cool press kits I designed and had printed for SEMA back in 2006. We were looking for some company backing to help offset the cost of the documentary. I threw these press kits together extremely fast to make it back from the press in time for Vegas. Two years have passed since then, and now that I’m looking back on these… I think they turned out to be a slick piece of collateral.
The press kit starts out with a brief synopsis of what the project was about, and what our goal behind it was.
It talked about media partnerships, and what we had to offer as a marketing platform.
It overviewed unique impressions through all media outlets, and discussed partnership options for sponsorship.
Lastly, a DVD of the 1st teaser trailer was attached to the back inside cover via a cool gel disc holder.
Off all the prospective partnerships… the only one to step up and show faith in what we were doing was Exedy Racing Clutch. Most of the other companies were either turned off because of the street-drifting in the documentary, or fell under the “all talk, no action” clause that seems to plague the industry.
Regardless, these press kits are very cool, and will be something I will cherish forever. To me, these still mark the beginnings of this project… and are a small part of a larger picture of what this project later became.
New full-page ad I designed for Slide Style™. A new lineup of Slide Style™ goods is in the works… so stay tuned.
I had a limited run pressed up of some new Slide Style™ stickers. Keep an eye out… more limited-edition stickers are on the way.Slide Impending Fatal.
A Pandamonium/Slide Style™
Tagteam 3″ circle – Fluorescent Green.
The back print.
Motorcult.
An Old-skool Atlanta Classic5.
5×3″ Rectangle – Silver Print on Black.
The back print.
KILL OR BE KILL. from Andy Sapp on Vimeo.
This video is a super-short and sweet attempt at making a drift video unlike any other I have made before. All the on-car footage is shot from cameras mounted on other drift cars during multi-car tandem. I wanted it to feel very theatrical… and the soundtrack by John Carpenter helps tremendously. The DriftMechaniks were on a murder spree this weekend… so it seemed all-but fitting.
I had a chance to sit down and re-work the GTE logo I made back in 2006. The original typeface had some inconsistent letter skewing. So I fixed that, along with some of the ligatures. I adjusted some of the kerning, and added a few other tweaks as well.
Four new Slide Style™ decks arrived on Monday. I had two new designs pressed, along with two decks from the ’07 lineup.
I snapped a few pics straight out the box… still wrapped in shrink.
Motorcult Modern & Wireframed.rnThese decks both started out as typography/style explorations.
Detail.
Firebird & SlantBig ups to Dosa Kim for the Firebird illustration. That thing is sick no matter where it lands.
Detail.
What started out as a random experiment in typography ended up landing itself as a new deck for Slide Style™.
I can’t wait to see these printed on wood.
After the deck was designed, I implemented the style into an ad appearing in Wrecked Magazine.
After an eternity of waiting… the new batch of Slide Style™ tee-shirts came in. Some of the all-over prints turned out amazing…
especially on the girl tees – pictured here:
This is the BRAND NEW Slide America Trailer16,385 Miles, 30 Days, 19 Cities, One Nation.
Slide America 2008 Trailer. from Andy Sapp on Vimeo.
This trailer will be included on the upcoming retail release available in stores everywhere February 2008.
The retail release will have the same documentary (with minor edits), but will be crammed full of extra bonus features.
I launched the new Slide Style™ website today. Since I have been stuck in bed unable to do anything with my shattered collarbone, it gave me a chance to get everything up online. It’s awesome to see a complete catalog of the things we’ve made over the years.
Check it out:
www.slidestyle.us
