I came across these cool press kits I designed and had printed for SEMA back in 2006. We were looking for some company backing to help offset the cost of the documentary. I threw these press kits together extremely fast to make it back from the press in time for Vegas. Two years have passed since then, and now that I’m looking back on these… I think they turned out to be a slick piece of collateral.

The press kit starts out with a brief synopsis of what the project was about, and what our goal behind it was.

It talked about media partnerships, and what we had to offer as a marketing platform.

It overviewed unique impressions through all media outlets, and discussed partnership options for sponsorship.

Lastly, a DVD of the 1st teaser trailer was attached to the back inside cover via a cool gel disc holder.

Off all the prospective partnerships… the only one to step up and show faith in what we were doing was Exedy Racing Clutch. Most of the other companies were either turned off because of the street-drifting in the documentary, or fell under the “all talk, no action” clause that seems to plague the industry.

Regardless, these press kits are very cool, and will be something I will cherish forever. To me, these still mark the beginnings of this project… and are a small part of a larger picture of what this project later became.